The evergreen brand

The Brand Identity Package That Helps Sustainable Founders Find Their People and Save the Planet Without Sacrificing Their Values

You have a mission. A message. A movement.
You’re a changemaker with a bold vision for a more ethical, sustainable, and joyful world. But does your brand truly reflect the heart of your work, and the people you’re here to serve? We’re here to help you answer that question.
You don’t just need a logo.
Let’s build a lasting brand that feels like you.

Struggling to Connect your values with your visuals?

❁

Struggling to Connect your values with your visuals? ❁

Let’s be real. Running a sustainable brand with a mission to combat climate change and environmental destruction in the way you know best is hard.

You’re out there championing your cause, building something meaningful, and wearing all the hats — from operations and outreach to social media and storytelling. You’re pouring your energy into making a difference, yet your brand presence might feel more like an afterthought than a reflection of your values.

And between the climate anxiety (I feel you!), community care, and the pressure to look polished online, it’s no wonder the visual side of your brand feels overwhelming.

I see you. I’ve been where you are. And if you’re anything like most changemakers I work with, you might be feeling a little like this:

  • You wish your logo reflected the quality of your work and the passion you have for it

  • You know that you can attract more supporters… if only your brand looked different

  • You’re side-eyeing your Canva-built brand and dreaming of a real identity that feels professional, nature-inspired, and so-you

  • You’ve got big dreams for creating beautiful collateral, but can’t bring yourself to use your current colors and fonts

  • You’re worried your brand doesn’t stand out in a sea of sustainability-focused organizations and businesses

    Don’t worry- we have something that might help…

We Craft intentional, Planet-loving brands that feel like a compass for your mission

And we do it with care and clarity, so you can get back to what you do best: creating real change for people and the planet.

You’re In Luck!

This Is For You If….

You’re a leader in sustainability with a business or non-profit who’s ready to look as powerful as you feel

You’ve outgrown your DIY branding (hi Canva!) and are ready for something more intentional and you.

You believe in people-first, planet-forward design and want your visuals to reflect that

You’re ready to rally supporters and customers with a brand that tells your story with clarity and heart

You’ve got a vision, a message, and a mission, but your current visuals aren’t doing them justice

You want your brand to feel cohesive aligned across print and digital formats

You value the strategy and groundwork behind creating a brand

You’re craving design support from someone who gets sustainability and intersectional environmentalism

The evergreen brand Package

That’s Why We’ve Created

A custom visual identity package informed by a strategy-first design process, made to connect you with your people and amplify your mission to protect the planet.

Led by our founder, you’ll be guided through a collaborative design process that lets you walk away with a fully realized brand identity: from a brand strategy rooted in purpose, to a flexible logo suite and color palette, to curated typography and creative direction, to custom brand collateral tailored to your needs. Whether you are just starting out in creating your brand or are ready for a refresh, we are here to help you build your new identity from the ground up.

We’ll be your creative partner every step of the way, here to listen, collaborate, and help you bring your mission to life. Your voice matters. Your story and mission matter. It is our dream come true to create a tailored brand identity uniquely for you! Through our collaboration, we hope to be an extension of your mission to create a more sustainable world.

Every part of your brand will also be informed by environmentally-friendly practices so you can truly walk the walk- with recommendations for eco-friendly printers, recycled materials for collateral, and messaging crafted by a team that truly understands the world of sustainability.

Working With Sarah has been an absolute pleasure. her creative eye and attention to detail have brought our campaigns to life in ways that perfectly align with our vision.

-Ileana

how we grow your brand from the ground up…

the groundwork

discovery Phase

Before we grow something beautiful, we’ve got to get our hands in the dirt. This is the root-digging, seed-planting phase where we uncover the heart of your brand. We explore your mission, values, goals, and visual vibe. Researching your audience and digging through inspiration allows us to build a firm direction. It’s part strategy, part research, part story-gathering, and totally you.

The Growth

design Phase

With our trail map in hand, it’s time to set off into the creative wild. We’ll present two distinct brand direction concepts based on everything we uncovered in The Groundwork, and you’ll select the one that feels most aligned. we’ll get to work crafting your custom logo suite, typography color palette, patterns, illustrations, and your chosen collateral.

All you need to do? Sit back and relax by the bay while we turn strategy into stunning, soul-aligned design.

The Bloom

launch Phase

It’s time to share your fully realized brand with the world! Your visual identity has blossomed into a cohesive, mission-aligned ecosystem that reflects your vision and values. But don’t worry, we won’t leave you lost in the woods! You’ll walk away with a comprehensive brand guidelines document, easy-to-use templates, and all your polished brand assets. Even after hand-off, we’re still in your corner. You’ll have the tools and the support to confidently bring your brand to life, one intentional step at a time.

I’m sarah, and I’m your number one fan

I believe that branding and design can change the world.
You deserve a brand that lights you up, connects you with like-minded eco-conscious folks, and multiplies your impact tenfold. And I’m here to help you build it.

With my background in Environmental Studies, Graphic & Digital Design, and a lifelong love of art and storytelling, I bring a unique blend of strategy and creativity to the table. I’ve enjoyed working with both mission-driven businesses and nonprofits, so I understand the unique needs and goals that come along with this meaningful work.

Branch and Bay Design Studio was born out of a desire to help change the world in the way I knew best- using my creativity to collaborate with other environmentalists like you. It is a joy to work with changemakers who are dreaming up solutions, building movements, and creating a more sustainable, ethical, and joyful world.

Our process was designed to make you feel valued and heard at every step of the way. Nothing is more important to me than fully connecting with you, your story, your mission, and vision. We blend research and strategy with artistic design in order to help your brand create a lasting impression. I’m here to be your creative collaborator, every step of the way!

If you’re looking for a partner who understands both the passion behind your work and the power of beautiful, functional design, I’d love to meet you!

2 Ways to Grow Your Brand

❁

2 Ways to Grow Your Brand ❁

the Full evergreen brand package

A one-month immersive brand development experience for changemakers ready to bloom. This is for the sustainable founder who is ready to step into alignment and expansion, excited to spread their message and mission to make an even deeper impact on the world.
Through strategy-led research, custom design, and thoughtful collaboration, we craft a custom brand ecosystem that reflects the heart of your mission and connects you with your community. From strategy to logos to collateral, we plant the creative forest that breathes life into your entire brand.

  • The Full Evergreen Brand Package is perfect for you if:

    • You’re an eco-preneur, nonprofit founder, or sustainable brand with a powerful mission, and you’re ready for visuals that match your impact.

    • You're stepping into the next exciting chapter of your business or organization and need a premium brand strategy and identity to match this new stage of growth

    • You’re just getting started, but you want to start things strong with a brand that’s strategy-led, professionally designed, and built to grow with you.

    • You’re evolving, and your old DIY branding doesn’t reflect who you are anymore.

    • You want your brand to feel cohesive, aligned, and magnetic to your people.

    • You’re done wasting time trying to piece together your brand — you’re ready for expert guidance, clear direction, and a collaborative process.

    • You want a creative partner who truly gets the sustainability space and will treat your mission like their own.

    • “Dig Deep” Discovery Call
      A focused, in-depth conversation to explore your story, goals, audience, and creative needs — this fuels everything we build together.

    • Research Insights Presentation
      A deep dive into your industry, audience, and positioning with key takeaways and strategic opportunities uncovered through research.

    • Brand Strategy & Creative Direction Presentation
      A comprehensive roadmap outlining your brand’s purpose, values, voice, audience, and visual direction — the foundation for all creative decisions.

    • Complete Visual Identity System
      Includes a custom-designed primary logo, secondary logo(s), and submarks designed to work across all formats and channels; full typography system, color palette; patterns, icons, or illustrations; mockups of your brand in action; and more.

    • Social Media Templates (6 posts)
      Editable Canva templates aligned with your new brand, designed to help you show up with consistency and confidence online.

    • 3 Custom Brand Collateral Pieces
      Choose from business cards, flyers, posters, packaging, slide decks, email headers, and more — designed to support your goals.

    • Final Brand Guidelines Document
      A beautifully designed, easy-to-use document that explains how to use your logo, colors, fonts, and more — your go-to for all future brand decisions.

    • All Final Files Delivered
      Organized folders with logo files in all necessary formats (SVG, PNG, JPG, PDF), brand elements, and collateral — ready for web and print.

    • Offboarding Package & Brand Care Guide
      A resource to help you launch your brand into the world, maintain consistency, and access trusted partners and recommendations.

    • Brand Launch Call
      A final celebration and support session — we’ll walk through your new brand together, answer any last questions, and discuss launch tips so you feel fully confident moving forward.

  • We’ll work together across 4 dedicated weeks to create the brand ecosystem of your dreams!

    Week 1: Brand Research
    We’ll kick things off with our Dig-Deep call to explore your story, mission, goals, target audience, and preferences. We’ll then dive into researching every aspect of your goals so that we can create a rock-solid Brand Strategy.

    Week 2: Brand Strategy and Creative Direction
    Synthesizing all of our research and your valued feedback, we develop your brand’s strategy and creative direction. We’ll meet to go over our comprehensive Brand Strategy presentation to ensure everything feels aligned.

    Week 3: Brand Identity Design and Development
    Now for the magic to begin! It’s time to create your brand’s identity- from your logos, fonts, colors, and moodboard. You’ll help us refine which concept is your favorite, and we’ll finalize your unique identity.

    Week 4: Finalizing Your Brand Ecosystem
    All other assets of your brand will be developed in this round, including your patterns, icons, illustrations, social media templates, and more. Your 3 chosen brand collateral will be created, and you will receive a full walkthrough of your Brand Guidelines book, a.k.a your brand’s compass moving forward!

  • $4,200 or 3 payments of $1,400
    You’ll save 10% if you book alongside our website design package!

The sapling

Every towering evergreen tree starts as a sapling. If you’re in your early growth stage and want a brand that reflects your mission without the full investment just yet, this one’s for you.

A streamlined brand identity starter kit for emerging eco-conscious brands, startups, and non-profits who are ready to launch with clarity, but aren’t quite ready for the full branding package.
You’ll walk away with a mini brand strategy, custom logo suite, tailored color and type system, and one essential brand asset — everything you need to show up with confidence, connection, and purpose.

mini brand package

  • You're just starting your mission-driven brand and need to launch quickly with a professional, intentional identity.

  • You don’t need a full rebrand (yet), but you know your visuals need a strategic upgrade.

  • You want to wait before investing in the Evergreen Branding Package, but still want a brand identity.

This Is For You If:

  • Brand Strategy Mini Doc

  • Creative Direction One Pager

  • Primary Logo, Secondary Logo, Favicon

  • Typography & Color Palette

  • Brand Guidelines Sheet

  • One Branded Collateral Asset of your choice, with one round of revisions

What it includes:

Timeline: 2 Weeks

Investment: $1,400

Got a question? we’ve got answers

  • If you’re working to make the world a more sustainable, kinder, joyful place, you fit right in! We work with eco-preneurs, nonprofits, and purpose-led folks who are restoring ecosystems, protecting animals, building better food systems, leading the charge in renewable energy, educating communities, championing racial and economic justice, getting folks in touch with nature, and just generally making things better for people and the planet.

    If you care deeply, dream big, and want a brand that truly reflects your mission, you are at home here. And if you’re down for an exciting, collaborative process filled with clarity, creativity, and excitement, you’re exactly who we built this for.

    Joy, authenticity, and connection are at the root of everything we do. So if that sounds like your vibe, we’ll get along swimmingly!

  • That all depends on your unique needs, goals, and budget! Both packages were created with the goal of providing environmental brands of all levels the opportunity to have green branding. The Sapling is more of a starter package for newer brands looking to create a unique identity. The Full Evergreen is more suited toward established brands ready to re-brand and jump into growth, but is also a super strong start for new brands. If you have any further questions about what feels right for you, feel free to fill out my contact form for a free consultation call!

  • The Full Evergreen Branding Package takes 4 weeks to complete, with each week covering a distinct stage of your brand creation. The Sapling Package takes 2 weeks to complete, as it is smaller in scope.

  • Yes! We will be sure to provide you with a full project timeline once you book, with set dates for meetings, delivery of assets, and requests for feedback.

At branch and bay Design studio, we promise to approach your brand and treat it with the respect, clarity, and enthusiasm. it’s a gift to work with wonderful people like you every day who are working to protect the people, animals, plants, ecosystems and beauty that make this planet so sacred. we are so grateful in your interest in inviting us to be a part of your mission.

Ready to Grow Your Evergreen Brand?